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Privacy Policy

Last Updated: April 1, 2026

Introduction

This Privacy Policy describes how Final Expense Company LLC (“we,” “us,” or “our”) collects, uses, discloses, and protects your personal information when you visit our website at https://finalexpense.co (the “Site”) or interact with our services. By using the Site, you agree to the practices described in this Privacy Policy.

Final Expense Company LLC (EIN: 99-5097162) operates as an independent insurance agency located at 85 S River Rd STE 1, Bedford, NH 03110. Insurance products are offered through individually licensed agents.

Information We Collect

Information You Provide

When you request a quote, contact us, or use our services, we may collect:

  • Full name
  • Email address
  • Phone number
  • Mailing address
  • Date of birth
  • State of residence
  • Health-related information you voluntarily provide during the quote process (such as answers to health screening questions)
  • Any other information you choose to provide

Financial information provided during the application process, such as payment details for premium payments (collected by the insurance carrier, not stored by us)

Information Collected Automatically

When you visit our Site, we automatically collect:

  • IP address
  • Browser type and version
  • Device type and operating system
  • Pages visited and time spent on each page
  • Referring website or source
  • Unique device identifiers

Cookies and Tracking Technologies

We use cookies, web beacons, and similar technologies to improve your experience and analyze Site usage. Cookies may be “session” (deleted when you close your browser) or “persistent” (remain until they expire or you delete them).

Types of cookies we use:

  • Essential Cookies: Required for the Site to function properly. These cannot be disabled.
  • Analytics Cookies: Help us understand how visitors interact with the Site.
  • Advertising Cookies: Used to deliver relevant advertisements and track campaign performance.

You can control cookies through your browser settings. Disabling cookies may affect Site functionality.

Google Ads and Remarketing

We use Google Ads to promote our services. As part of this, Google may use cookies or similar technologies to show our ads to users who have previously visited our website (remarketing). Google’s use of advertising cookies enables it and its partners to serve ads based on prior visits to our site.

You can opt out of Google’s use of cookies for personalized advertising by visiting Google’s Ads Settings at https://adssettings.google.com. You may also opt out through the Network Advertising Initiative at https://optout.networkadvertising.org.

We do not share personal information collected through our quote form with Google. Contact information submitted for insurance quotes is used solely for the purpose of providing insurance services.

How We Use Your Information

We use the personal information we collect to:

  • Provide insurance quotes and connect you with appropriate coverage options
  • Communicate with you about your inquiry or policy
  • Share your information with insurance carriers for the purpose of underwriting and policy insurance
  • Respond to your questions and requests
  • Improve our Site and services
  • Comply with legal and regulatory obligations
  • Send you updates and marketing communications (with your consent)

How We Share Your Information

We may share your personal information with:

  • Insurance Carriers: To obtain quotes and facilitate policy applications on your behalf.
  • Licensed Agents: Individually licensed agents affiliated with our agency who assist with your inquiry.
  • Service Providers: Third-party companies that help us operate our Site, process data, or deliver services (such as web hosting, analytics, and customer relationship management tools).
  • Legal Compliance: When required by law, regulation, or legal process.
  • Business Transfers: In connection with a merger, acquisition, or sale of business assets.

We do not sell your personal information to third parties for their independent marketing purposes.

Your Rights and Choices

All Users

  • You may opt out of marketing communications by following the unsubscribe instructions in any email or contacting us directly.
  • You may request access to, correction of, or deletion of your personal information by emailing [email protected].

California Residents (CCPA/CPRA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act and the California Privacy Rights Act:

  • Right to Know: You may request that we disclose the categories and specific pieces of personal information we have collected about you, the sources of that information, our purposes for collecting it, and the categories of third parties with whom we share it.
  • Right to Delete: You may request that we delete personal information we have collected from you, subject to certain exceptions.
  • Right to Correct: You may request that we correct inaccurate personal information.
  • Right to Opt-Out of Sale or Sharing: We do not sell your personal information. We do not share your personal information for cross-context behavioral advertising.
  • Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights.

To exercise these rights, email us at [email protected] or call (888) 322-1204. We will verify your identity before processing your request.

In the past 12 months, we have collected the following categories of personal information: identifiers (name, email, phone, address), demographic information (date of birth, state of residence), health-related information (voluntarily provided during the quote process), and internet activity (browsing behavior on our Site).

Telephone and Text Message Communications (TCPA Disclosure)

By providing your phone number through our Site or by phone, you consent to receive calls and text messages from Final Expense Company LLC and its individually licensed agents at the number you provide. This may include calls or texts made using automated technology or prerecorded messages.

Consent is not a condition of purchasing any insurance product. You may revoke your consent at any time by calling (888) 322-1204 or emailing [email protected]. Message and data rates may apply. Message frequency varies.

Insurance-Specific Data Handling

We may collect health-related information that you voluntarily provide during the insurance quote process. This information is used solely for the purpose of obtaining insurance quotes and facilitating applications with insurance carriers. We handle this information in accordance with applicable state insurance privacy regulations and do not use it for unrelated marketing purposes.

Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, including providing insurance quotes and services, complying with legal and regulatory obligations, and resolving disputes.

Typically, personal information submitted through our quote form is retained for up to 3 years from the date of submission, or as required by applicable
state insurance regulations. You may request deletion of your data at any time by contacting us at [email protected], subject to any legal retention requirements.

Data Security

We use commercially reasonable measures to protect your personal information from unauthorized access, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

Children’s Privacy

Our Site and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from minors. If we learn that we have collected information from a child under 18, we will promptly delete it.

Links to Other Websites

Our Site may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites. We encourage you to review the privacy policies of any third-party site you visit.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will update the “Last Updated” date at the top of this page and, for material changes, notify you by email or prominent notice on our Site.

Contact Us

If you have questions about this Privacy Policy or wish to exercise your privacy rights:

Email:[email protected]
Phone number: (888) 322-1204

Company Address:
Final Expense Company LLC | EIN: 99-5097162
85 S River Rd STE 1, Bedford, NH 03110